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Specialty chemicals manufacturer · ISSafety first, innovation nowhere: a chemical company separated operational error from experimental error
Revenue from products launched in the last five years was falling, and ideas stalled in long approvals and fear of failure.
Manufacturer of additives and specialty chemicals with about 540 employees, one plant and an application lab serving customers in coatings, cosmetics and agriculture. Its safety culture was strong and recognized by customers.
ChallengeThe vitality index, the share of revenue from new products, had fallen from 18% to 11% in four years. Projects went through five committees before the first customer trial, and production resisted pilot batches.
Innovation Culture (IS)
Why this instrument. The Innovability Score measures innovation culture, processes and skills together, and shows whether the blockage lies in people's behavior or in process design.
Format: Regular · Respondents: 372 of 540 (69%)
Where the organization stood
- Stagnant
- Reactive
- Emerging
- Structured
- Advanced
- Benchmark
From results to action, in three waves
- 90 days
Barriers to innovation prioritized and first pilots launched.
- 6 months
Initiative portfolio with clear criteria and engaged leaders.
- 12 months
Innovation treated as routine, with results and reapplication.
Before and after, pillar by pillar
Reapplied after 12 months: 44 (Reactive) → 55 (Emerging).
What changed in operations
- Overall index moved from 44 (Reactive) to 55 (Emerging).
- Average time from idea to first customer trial fell from 9 to 5 months.
- Two products launched in the period, both co-developed with customers.
- No impact on process safety indicators.
What this case teaches
- Safety culture and innovation culture can coexist, as long as the rules for each are clear.
- Cutting approval gates worked faster than idea campaigns.
- Bringing customers into development shortened the path and reduced risk.
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