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Technical notesWhat we have learned in practice
Practical pieces on people, culture, strategy, data, ESG, and innovation incentives, with verifiable references.
Generative AI governance in mid-sized companies: usage policy, data, and vendors
Employees already use AI assistants, authorized or not. Lean governance, with a usage policy, data classification, and vendor review, addresses most of the risk without blocking the gains.
Read articleESG for suppliers: what large customers and banks will ask for
Pressure for ESG data reaches mid-sized companies through the value chain. Understanding where the questions come from helps answer them consistently, instead of building a report for each customer.
AI and DataAI readiness starts with data
AI projects usually stall long before the model: in data with no owner, no definition, and unknown quality. Measuring readiness is, to a large extent, measuring data management.
Innovation and Lei do BemLei do Bem: how to build a defensible R&D file
Brazil's R&D tax incentive is self-assessed, but the Ministry's technical review and tax audits come later. A defensible file is built during the project, using the Frascati Manual criteria as a guide.
StrategyFormulation vs. execution: a quadrant for the board
Boards often discuss results without separating two different problems: a poorly formulated strategy and a poorly executed one. A simple quadrant helps ask the right question.
CulturePsychological safety and innovation: what the research supports
Teams innovate when it is safe to be wrong out loud. The concept became fashionable, but it has a solid empirical basis and can be measured with a short scale.
CultureMeasurable organizational culture: from rhetoric to behavior
Values on the wall do not tell you how a company decides. Three established models help turn culture into something you can measure, compare, and manage.
StrategyWhy strategic plans never leave the drawing board
Research shows significant losses between what strategy promises and what it delivers. The most frequent causes lie in the quality of the plan and in cross-functional coordination, not in a lack of discipline.
Earlier notes, published in the site's original format.
Archived notes are available in Portuguese only.
- Innovation maturity: why measure before you invest · July 15, 2026
- Lei do Bem: why eligible companies miss out on Brazil's R&D incentive · July 8, 2026
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